One of the most important aspects of any business strategy is NETWORKING. While spending hundreds or even thousands of dollars on advertising has its place in your marketing plan, good ol’ basic handshaking and networking is still vitally important to developing new contacts and increasing your bottom line.

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I know you are shaking your head and harrumphing in disbelief. I certainly would be. In fact, sometimes I still do that when I think about how incredibly easy it was

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